Household Product - Laundry Detergent

Project Matahari newsletter

In-Home Visit - our client will visit your home to observe your laundry washing habits and to find out your experience lasting 1.5 hours. A detailed map to your home is required.

IHV 1

Date : Wednesday, 11 February 2009
Venue : Klang Valley - Respondent's Home
Interview Duration : 1.5 hours
Interview Time : 9.30am to 11.00am
Language : English
Race & Gender : Chinese Female
Age : 25 - 45 (as of 2009)
Education Level : Minimum SPM
Marital Status : Married with at least 1 child
Occupation : Housewife / Working Adult
Monthly Household Income
RM2,500 & Above
Criteria :
- Currently using powder detergent most often for laundry
- Personally wash clothes at least 5 times a week and have a working washing machine
- Main decision maker for the purchase of grocery and household products
Token : RM150 Cash

IHV 2

Date : Wednesday, 11 February 2009
Venue : Klang Valley - Respondent's Home
Interview Duration : 1.5 hours
Interview Time : 11.30am to 1.00pm
Language : English
Race & Gender : Malay Female
Age : 25 - 45 (as of 2009)
Education Level : Minimum SPM
Marital Status : Married with at least 1 child
Occupation : Housewife / Working Adult
Monthly Household Income
RM2,500 & Above
Criteria :
- Currently using powder detergent most often for laundry
- Personally wash clothes at least 5 times a week and have a working washing machine
- Main decision maker for the purchase of grocery and household products
Token : RM150 Cash

IHV 3

Date : Wednesday, 11 February 2009
Venue : Klang Valley - Respondent's Home
Interview Duration : 1.5 hours
Interview Time : 2.30pm to 4.00pm
Language : Bahasa Malaysia
Race & Gender : Malay Female
Age : 25 - 45 (as of 2009)
Education Level : Minimum SPM
Marital Status : Married with at least 1 child
Occupation : Housewife / Working Adult
Monthly Household Income
RM2,500 & Above
Criteria :
- Currently using powder detergent most often for laundry
- Personally wash clothes at least 5 times a week and have a working washing machine
- Main decision maker for the purchase of grocery and household products
Token : RM150 Cash

IHV 4

Date : Wednesday, 11 February 2009
Venue : Klang Valley - Respondent's Home
Interview Duration : 1.5 hours
Interview Time : 4.30pm to 6.00pm
Language : Bahasa Malaysia
Race & Gender : Malay Female
Age : 25 - 45 (as of 2009)
Education Level : Minimum SPM
Marital Status : Married with at least 1 child
Occupation : Housewife / Working Adult
Monthly Household Income
RM2,500 & Above
Criteria :
- Currently using powder detergent most often for laundry
- Personally wash clothes at least 5 times a week and have a working washing machine
- Main decision maker for the purchase of grocery and household products
Token : RM150 Cash


If you meet the above criteria and are interested to participate in the above survey, kindly contact Ms May immediately at +603-7729 8382 or +6017-331 7962 or email maykha@i-respondent.com (Mondays to Fridays from 10am-5pm) for more details. Please mention "Project Matahari" IHV1, 2, 3 or 4. You may refer your friends, too! Hurry, as this is on first-come-first-served basis. Thank you!

Note : Strictly no selling or marketing involved, only for market research purpose. Client will maintain confidentiality of your identity in every survey.



The following focus group discussion will be held at client's research venue.

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