Survey Shampoo ASIENCE

Dear all,

We will be having 6 groups of FGD on 10th -12th of June 2009. This time around we are looking for female, Chinese and Malay, age 25-34, grad, professional, business owner, manager level, etc, and with personal income of RM3000.

This is a study on the newly launch shampoo called ASIENCE. There are 3 categories:

1) Current user of ASIENCE for at least 1-2 month and have intention to continue using this brand.

2) Current user of ASIENCE for at 1-2 month and have no intention to continue using this brand.

3) Non user of ASIENCE ( user of DOVE, PANTENE,SUNSILK STYLE, LOREAL, AND ELSEVE ONLY) but well aware of this brand ( able to point out from show card, can give info of packaging, price, etc)

Recruit according the group schedule and quota.

All your respondent should bring their current product as to what category you are recruiting them for. i.e – user of ASIENCE must bring ASIENCE on the FGD day and if your respondent is a user of Sunsilk style she must be bring that product on the FGD day.


At the same time I am requesting all of you to do pantry check on your respondent. Meaning, you are required to double confirm on the product and brand of your respondent’s shampoo.


Group 1

DATE : 10 JUNE 2009 WEDNESDAY @ 3.00 PM
GENDER/RACE : FEMALE / MALAY
LANGUAGE : ENGLISH
AGE : 25-30
TOKEN : RM 130.00
CRITERIA: CURRENT USER OF ASIENCE SHAMPOO AND HAVE FUTURE INTENT TO PURCHASE ( INTENT TO CONTINUE)

Group 2

DATE : 11 JUNE 2009 THURSDAY @ 7.00 PM
GENDER/RACE : FEMALE / MALAY
LANGUAGE : ENGLISH
AGE : 25-30 & 31-34
TOKEN : RM 130.00
CRITERIA: CURRENT USER OF ASIENCE SHAMPOO AND HAVE NO FUTURE INTENT TO PURCHASE ( NOT INTENT TO CONTINUE)

Group 3

DATE : 12 JUNE 2009 FRIDAY @ 3.00 PM
GENDER/RACE : FEMALE / MALAY
LANGUAGE : ENGLISH
AGE : 25-30
TOKEN : RM 130.00
CRITERIA: CURRENT USER OF DOVE, LOREAL AND ELSEVE SHAMPOO AND AWARE OF ASIENCE SHAMPOO

VENEU : TAYLOR NELSON SOFRES (TNS), 24TH FLOOR, MENARA TA ONE, JALAN P RAMLEE, 50250 KUALA LUMPUR

Interested please sms details to me ASAP at 016-277 4716 / 012-315 7637 Mail : azlitabahari@yahoo.com / YM: azlitabahari

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